Commerce Tally

Selling Price Calculator

Calculate the optimal selling price for your products based on cost and desired markup or profit margin.

Commerce Tally provides free educational calculators for ecommerce sellers. All results are estimates only and should not be considered financial, tax, legal, accounting, shipping, or business advice.

Calculate Selling Price
Enter your costs, then choose markup or margin method
$

Cost of goods (COGS)

$

Packaging & shipping per unit

$

Etsy, eBay, Amazon, etc.

$

Stripe, PayPal, etc.

$

Any other cost per unit

Total cost: $0.00

%

Percentage to add to cost

Price for profit, not just to cover cost

Got your target price? Check it against fees and margin

Your selling price has to survive marketplace fees, shipping, payment processing, and discounts. Run it through the fee and margin calculators before you publish.

A margin target usually needs a higher price than the same-number markup target — know which one your cost uses.

Last updated: July 17, 2026 | Reviewed by the Commerce Tally Editorial Team

About This Selling Price Calculator

Use the selling price calculator to work backward from cost and profit goals. It helps sellers test whether a product can support marketplace fees, shipping, discounts, payment processing, and advertising before it is listed. This is especially useful when comparing suppliers or deciding whether a product has enough room for promotions.

How to Use the Calculator

  1. Enter the full cost of the product across the cost fields — product cost, shipping, marketplace fees, payment processing, and any other costs.
  2. Choose whether you are targeting margin or markup.
  3. Enter the desired percentage and calculate the selling price.
  4. Check the price against marketplace fees and shipping costs.
  5. Compare the result with competitor prices and customer expectations.

How the Math Works

The calculator adds all cost fields into a total cost. A markup-based selling price then adds a percentage of that total cost to itself. A margin-based selling price solves for the price where profit is the desired share of revenue. Margin targets usually require a higher selling price than the same-number markup target.

Calculator results are estimates, not official platform statements. Marketplace fees, processor rates, carrier charges, taxes, return costs, and discounts can change by category, region, seller account, customer location, and timing. Use the result as a planning checkpoint, then confirm important assumptions with your marketplace dashboard, accounting records, shipping software, or a qualified professional.

Interpretation Tips

  • Use margin targets when you need a specific percentage of revenue left after costs.
  • Run the finished price through fee and shipping calculators before publishing it.
  • Leave room for coupons, returns, payment fees, and occasional shipping adjustments.
  • If the calculated price is far above the market, the cost structure may not work.

Selling Price Calculator FAQ

Why does a margin target produce a higher price than markup?

Margin is based on revenue, so a 40 percent margin requires profit to be 40 percent of the final price.

Should competitor prices decide my selling price?

Competitor prices matter, but they should be compared with your costs, value proposition, and fee structure.

Can I include ads in product cost?

You can include expected advertising cost if you want a more conservative target price.