Commerce Tally

Markup Calculator

Calculate your markup percentage to understand how much you are adding to your cost to determine the selling price.

Commerce Tally provides free educational calculators for ecommerce sellers. All results are estimates only and should not be considered financial, tax, legal, accounting, shipping, or business advice.

Calculate Markup
Enter your cost and selling price
$
$

Cost of goods (COGS)

$

Packaging & shipping per unit

$

Etsy, eBay, Amazon, etc.

$

Stripe, PayPal, etc.

$

Any other cost per unit

Total cost: $0.00

Make your markup stick

Got your markup? Protect it from fees and discounts

A healthy markup can vanish under processing fees, shipping, and discount promotions. Build the whole cost picture into your price.

Markup and margin are not the same number — the profit margin calculator shows both.

Last updated: July 17, 2026 | Reviewed by the Commerce Tally Editorial Team

About This Markup Calculator

Use the markup calculator when you want to see how far above cost a product is priced. Markup is common in wholesale, retail, and ecommerce pricing because it starts with cost and adds a desired percentage. It is useful, but sellers should also check profit margin because fees and revenue-based costs can change the real outcome.

How to Use the Calculator

  1. Enter the selling price you plan to charge.
  2. Enter the full cost of the product across the available fields — product cost, shipping, marketplace fees, payment processing, and any other costs. The calculator sums them into a total cost.
  3. Review the markup percentage and profit dollars.
  4. Compare markup with target margin and marketplace fee estimates.
  5. Adjust price or cost assumptions until the result fits your business model.

How the Math Works

The calculator adds all cost fields into a total cost, then computes markup as selling price minus that total cost, divided by total cost, multiplied by 100. If a product costs 40 dollars total and sells for 60 dollars, the markup is 50 percent because the 20 dollar profit is half of the cost.

Calculator results are estimates, not official platform statements. Marketplace fees, processor rates, carrier charges, taxes, return costs, and discounts can change by category, region, seller account, customer location, and timing. Use the result as a planning checkpoint, then confirm important assumptions with your marketplace dashboard, accounting records, shipping software, or a qualified professional.

Interpretation Tips

  • Markup is cost-based, so it can look high even when revenue-based margin is modest.
  • Use landed cost when possible, including inbound shipping, duties, packaging, and preparation costs.
  • Do not set one markup across every SKU if fees, shipping, and return rates vary by product.
  • Check marketplace fee calculators after choosing a markup so platform costs are not ignored.

Markup Calculator FAQ

Is markup the same as profit margin?

No. Markup divides profit by cost, while margin divides profit by selling price.

Should I use markup or margin for pricing?

Use both. Markup helps build price from cost, while margin shows how much revenue remains as profit.

Can markup be over 100 percent?

Yes. If a product sells for more than double its cost, markup can exceed 100 percent.